Monday, 31 October 2011

Main task: mood board

I have created a mood board that is suited for all genres of music. I have chosen blue yellow and pink as my background as a mixture of colours represents, all types of music whether hip hop, R&B, dance etc. I have included artist such as Jay-Z, Calvin Harris, the band chemical romance. As they are several of the main artist in that genre of music. Jay-Z is a big icon in the hip hop music industry, Calvin Harris in the pop/dance and chemical romance within the heavy metal music genre. I have added in thing that I feel is seen as important in that genre of music. For example crime is a big influence in 'Hip hop' as this style of music highly promotes crime and violence instead of approaching crime and antisocial behaviour as socially unacceptable. i sectioned my mood board as left manly being pop/dance, right being hip hop and the top left being rock mainly featuring black. And top right being words to decribe and influence the genres e.g 'Party' & MTV base.

Main task: case study of a apublishing audience

I chose to discuss Condé Nast publishing magazine as they specifies in themes such as fashion Rather travelling, housing etc then music
Condé Nast publishes magazine titles such as “Vogue” “glamour” “GQ” “wired”. The audiences that are targeted differ. For a magazine such as vogue or glamour the target audience would be females from the age of about 16 to 25. GQ is targeted to males aged 20 to 42. Condé Nast may target different audiences with each magazine to create a wider audience. Condé Nast having a wider range of magazine types results in them having a wider audience and therefore supplying information for all audiences, and receiving more ratings and importantly money.
Condé Nast publish for famous brands such as Calvin Klein, Dior, Debenhams and feature them in their magazine which influences people to go on to there website and therefore buy their magazines. This famous brand supply things such as perform and clothes. This targets to all types of people and genders.

Main task: profiling your audience

My magazine reader is called Jade she is 17 year old female which loves and breathes music of all types dance, R&B, hip hop etc. She cant go anywhere without the accompany of his music. Jade is a working class girl who enjoys playing basketball and socialising with friends when not at college doing A-level work. A typical outfit she likes to wear is a pair of plain leggings, and a colourful top and complimented with accessories. She loves artists such as Beyonce, Calvin Harris, David Guetta. But her favourite pop artist is Rhianna as she is quite diverse and very influential on young people of today. Her favourite band is the script. In her spare time she lives to meet up with her friends and go clubbing on Saturdays. Music is Jades best friend. Music has help accompanied her through the good and the bad times. Music speaks to her when no one else can.

Main task: Audience research

These are a few examples of my target research answers in progress, through black berry messenger. I used different forms of social networking such as facebook, twitter etc.













Question 1. What colour theme would you prefer my all genre magazine to be?
A.Range of colours
B.Red
C.Black & White







Q1.A.21 B.3 C.4


Question 2. What would you like the main genre of my magazine to be ?
A.Hiphop&R&B
B.Dance
C.Other









Q2.A.22 B.4 C.2


Question 3.How much would you be willing to pay for my magazine ?
A.£1.00-2.00
B.£2.01-2.99
C.£3.00+








Q3.A.20 B.6 C.2


Question4.What would you mostly wont to be featured?
A.Interviews
B.Tips (E.g to become successful)
C.Gigs/tour information








Q4. A.13 B.11 C.4


Question 5.What main feature would influence you to buy a magazine?
A.Information
B.images
C.colours








Q5.A.13 B.15 C.0 D.0


Question 6.What music genre do you mainly listen to?
A.Hiphop/R&B
B.Dance
C.Pop
D.Rock















Q6.A.24 B.3 C.1




Question7. What was the last music genre (type) magazine you read?



A.Hiphop/R&B
B.Dance
C.Pop
D.Rock
E.N/A























Q7.A.14 B.2 C.3 D.2 E.7




Question 8.And what is the most typical feature in this type of magazine
A.Information
B.Gossip
C.interviews

















Q8.A.9 B.8 C.11



Question 9.What on the front cover attracts you the most on the music magazine?
A.Masthead (title)
B.Main image
C.Colours
D.Information
E.Presentation


















Q9.A.5 B.13 C.2 D.1 E.6




Question 10.What colour most in your opinion suits an all genre magazine?
A.Range of colours
B.Red
C.Black&white













Q10.A.22 B.3 C.3




Question 11.Would you rather the masthead (title) to be placed?
A.Top left
B.The top centre



















Q11.A.11 B.17





Question 12.Would artist name’s influence you to buy my magazine?
A.Yes
B.No












Q12. A.26 B.2






Question 13.On my double page, what would interest you to read the information?
A.Biography
B.Interview














Q13.A.10 B.18

In result of askign audiences 13-2o my =I have found that over 3/4 of my audience wished my magazine to be HipHop/R&B, and therefore has made the main genre Hiphop/R&B. Although still being an all genre magazine, appealing to all audiences.

Colours that was found most popular was: 'Range of colours'. Allowing me to choose the colour of of which fits the different genre. Although sticking to a consistent theme. As most again agreed that even thought they wanted the magazine to consist of a range of colours, that a variety of colours was best suit for an all genre magazine. I have learnt that artist have a big influence on whether people buy my magazine or not. All except two choose 'yes' that artists names influence them to buy the magazine. And therefore will include known of each genre.



I also have found out that my audience would prefer my double page to consist of an interview rather then information, and this is proves more interesting.




My audience felt that images was the most influential feature to the magazine and therefore will include more images then i tended to. making sure my pictures are unique.which I figured would be most influential and therefore experimenting with levels, lighting and costume.

Main task:double page spread convention diagram



Main task: Double page spread textual Analysis

Denotation: I see a picture of a woman. It has been taken mid close up, showing some shoulder and head. She is wearing a smart white collar shirt and a black shinny tie. She also is clutching this tie. She is giving direct eye contact to the reader. The background is plain white. The title is viva Eva with an exclamation mark which is sens-serif font. There are three images


NVC:
Her facial expression is sedative and inviting as her eyes are slightly closed showing her eye make up which makes her ,ore attractive to look at for the audience. Her mouth is slightly open giving off a sexual disposition. which influences the audience to read the information, as it may be about her which looks very attractive as she is grabbing her tie giving of a 'bad' sexual persona.

Setting:
There is no setting, just a clear white background. This may be to give attention to the photograph on the first page and the information on the second page. The smart white shirt Eva is wearing blends with the background which is not often done, as the subject wears a contrasting costume although this photograph still stands out as the black tie goes with the theme of the double page. Making he double page more attractive and presentable for the audience which influences them to read the information also.

Costume:
Eva is wearing a white collar shirt with a black shiny tie which gives her a smart, sophisticated sexy look. Relating her to the audience and the idea of work . Her costume goes with the black and white theme of the double page. She is also wearing a four petal silver ring that stands out from the rest of her outfit which is quite plain, other then black and white displayed on the double pages. The presentation of her costume is neat, her shirt is button up to the top her tie is tied tight. This attracts the audience, that her image is other then the feminine style of dress bright colours such as pink. she looks smart and presentable and this makes the audience interested int he article written next to her.

lighting:
The lighting used is high key, free from shadow, both two pages show a natural white lighting. The white lighting makes the reader focus on whats on the pages such as Eva and the writing which is written in black so stands out from the plain background. The high-key lighting

The woman in the main image appears sexy and flirtatious although contrasts this appearance with her costume which is sophisticated. She may have done this to challenge the stereotype that women always have to look sexy, and that although she appears flirtatious is an independent, smart woman influencing young women to read the magazine and to maybe follow in her footsteps, as smart shirt and tie symbolises work and independence.

Main task: contents page conventions Diagram








Main task: conventions diagram



Main task: front cover textual analysis

Denoation:
I see a picture of a woman standing up, it has been taken medium long shot showing her head to just above her knee. She is wearing a purple and pink dress leaning to the left side, holding flowers against her chest, giving directly eye contact to the reader. The background is ‘baby pink’, slightly darker at the bottom. Behind her head is the masthead 'Billboard.' The two lines "Katy Perry" is in bold which covers the majority of the left side of the page. There are four cover-lines two above and below the name "Katy perry"

Masthead:
The billboard masthead is very distinctive: black with colours filled in the 'b' red 'o' yellow 'a' blue and 'd' darker yellow, slightly green. Influencing people to but the magzine as the masthead is well known. The masthead style is simple with a cinical sans-serif font , which is both clearly visible and inviting for the audience. This font is less formal and therefore appeals to a younger niche audience. The shape of the letters appear curved with smooth edges but sharp corners and this makes the magazine appear fun but bold. In addition within the 'a' is a blue filling and the 'd' a yellow filling, this also contributes to the attractive fun look of the magazine as the target audience is young people, preferably young female.

Character:
This cover photograph is of the successful American singer-songwriter and actress 'Katy perry'.

Costume:
Katy Perry is wearing a dark purple no sleeved, above knee high purple dress. With a small baby pink coloured flowered pattern. At the bottom of her dress is a unique ruffled design. The dress also has the same dark purple coloured belt as the dress in the middle of her waist. Her dress is quite tight fitted until the design at the bottom. This dress shows off her figure which influences males to but the magazine through her attractive 'girly' appearance. And girls to buy the magazine as they may like her girly bright attractive style of clothing. look up to her, 'wanting to look like her' E.g have her body shape or the dress she is wearing

Non-verbal-communication:
Her body language is reserved, having her hand close towards her chest conveying innocence. that reaches out to young women and males proves attractive as the audience may want to read the information in the magazine because of this pose. She also appeals quite sexy as well as 'cute'. which may influence males to buy the magazine as well as females. Her body language is quite feminine. Her leaning to the side gives off a suggestive, vulnerable persona. Also shows off all of her figure and curves which again appeals to the male population, attracting young females, and also males too. Her head is leaned onto her right shoulder, with her mouth slightly open giving off a requesting, lascivious pose. Also appealing to males as well as the dress and background being targeted to females.

Prop:
Shes holding flowers which is attached around her dress. This reinforces the feminine idea she is trying to present through a visual object such as a flower. Which is normally linked to innocence, girls and prettiness. Flowers linked with beauty and brightness influencing the audience to but the magazine as it proves attractive and bright.

Coverlines:
There is four main cover lines. which are black with yellow sub headings.All of these coverlines have four lines including the sub heading. "making money from facebook social games" this cover line is successful for appealing to the young people as they are the age group which most uses social networking sites. Such as titter and facebook.



Setting:
The setting is a clear baby pink background. This was probably done, to direct full attention on to the image more then the background as the background is plain. The pink background reflects the main target audience, which is young females. As it is quite a bright, 'girly' pink. Often related to 'Barbie' which is yet again the attraction of her audience target. The fact that there is a clear background and no set setting gives attention onto her costume which is flowery but dark contrating with the light backgound.



Audience:
Considering all these points, the likely audience would be targeted at young females (although males may also buy this magazine).The age range varying from 16-25. as women of that age most likely are interested in fashion and have a big influence from pop music.The young females who would buy this magazine would most likely to be really feminine female who enjoys pop music. As shes covered in bright coloured flowers such as light pink, and yellow instead of colours like blue and red, which aren't very feminine attractive colours from young women. Also a person which enjoys reading brightly coloured magazines.

Lighting:
The lighting used is high-key,to give of a happy bright mood to the magazine. Also maybe to express fun and happiness. There is also a little shadow behind her arm and back to emphasise the positing of her body. High-key light is used as the pink background is light and vibrant and is most appropriate as pink is considered a colour represented for and to girls. Also seeing that the background is pink, may influence males to also buy the magazine as using high-key lighting and a bright coloured backdrop shows that the magazine will feature females (also supported as as there is a women also on the front cover will flowers over her)

The women on the front cover appears ‘innocent’ and passive although a little seductive as her mouth is slightly open. This could represent femininity and vulnerability which appeals to young girl hence the pink background and flower s attached around her. The background is plain and pink which draws attention on to Katy Perry and her outfit which is flower patterned, which effectively contrasts with the simple background.

Main task: Introduction

My name is Shakell Rattray-Samms and I am currently an AS media studies student. I am working toward creating a front page, content page and double spread for a new music magazine. My target audience will be young people aging ranging roughly from 16 to 21. My music magazine genre may be all genre. The colours included will prove bright or suiting the style of music and would therefore appeal to my target audience as youths respond to colours that refelct to the genre the magazine is presenting. which is all genre. In addition to understand what my audience request and prefer I will complete my planning research which will include:

-Introduction of brief

-Textual Analysis of existing text

-Magazine mock ups/designs/layouts
Creating sketches of ideas of what my front cover, contents and double page will look like, including themes, colours, different masthead etc. I will draw different photographs to see whether they go with the writing and colour and main genre I will trying to portray


-Case study of a publishing house
Identifying a website and stating features such as: Examples of target audience and extra features on the website and why they have added this feature.


-Mood board
I will make a collage including main influences on all the different genres I’m going to feature. Adding colours and images reflecting the genres. For example black for rock bright colours for pop. Also presenting things that symbolise music in that specific type of music e.g. Instruments,


-Unmanipulated photos
Pictures taken that will not use and also will us in my magazine. I will express why my picture went wrong and how I rectified my mistakes in future photos taken. Also explaining why I have included specific within my pictures. E.g. Costume, lighting.

Preliminary task: contents page FINAL