Denotation:A picture of a man appeared to be standing on some stairs giving direct eye contact to the audience. Holding a whip.Conotation: Action adventure, set inside (some where dark e.g cave)/ night time, the orange/red glow may represents danger, adventure.
Costume: Dirty, unbuttoned t-shirt, creased, looks old fasion, adventure wear (khaki). which represences not really worried about appearance, know he may get dirty e.g fight/get in trouble. Clothes look quite damp- shows work, hot climate (maybe explaining the fiery glow)
Props: Gun & whip- Protection, knows his going to have to use it and therefore is prepared to get into trouble, so we know that its a action packed film because his tooled with a gun so most probaly the films going to involve shooting/fighting.
Setting: Underground cave- Adventurous place, dark, rocky, shadowed, because of the stairs we can tell its underneath ground (cave, pyramid), probaly somewhere his not suppose to be. skull represence danger/death
Lighting: Dark- Mysterious, suspense/tension because we want to know why its dark?, also we know that darkness represence danger so his brave and want to know why?, shadow on his face and body (LOW KEY). Spiral design shows ancient/old=forbidden, safe gaurded.
NVC: Strong posture, serious/direct stare, feels as if his looking towards us personally hands are gripped conveying strength, determination, confidence (description of a hero) so we know he will probably 'save the day'. slightly turned, maybe mysterious , legs apart=balanced, broad, steady, ready for 'war'.
Achorage
Sams serif, serious image although because of the font (wich is quite comical) shows it may be funny aswell. Font used for comic books which may back up the idea that his a hero, furthermore the text is modern so has a contemparary style.
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